www.co-tv.net Co+TV works with Branded Entertainment and is owned by Co+Høgh and Nordisk Film. Branded Entertainment is a new way of thinking about marketing where the advertiser steps into the programme itself - instead of existing outside of it in the advertising block. Together with Co+TV, Co+Høgh has developed a TV concept for Aquad’or called “Miss Aquad’orable.” It is a beauty competition where Denmark’s most natural young women are selected through registrations and profile-votes on the show website, later to compete in live programs on TV 3. This show-series gives ownership of the “Natural Beauty” concept to the sponsoring brand, taking them closer to their target group. Branded Entertainment takes place far from just on TV. New media staging grounds, such as the web and the mobile phone, have since been integrated as popular venues for creative, interactive marketing. Co+TV tailors these solutions in close cooperation with brands. In this universe, the advertiser can engage the target group to a higher degree than ever thought possible.]]>